ArmatureEBS Revenue Growth Blog

Converting A Sales Playbook Into A Selling Tool – using a sales playbook is a great tool for getting sales, product, marketing, pricing, and other managers on the same page. But a sales playbook is not a selling tool. Learn how to convert your sales playbook...

Hiring Salespeople Without Industry Experience – why are you hiring salespeople with industry experience?  They’re expensive, high maintenance, and high retention risks. Learn how to turn average salespeople into James Bond-like Revenue Heroes. Read The...

Question – what book do you recommend for understanding complex B2B selling environments? Answer – Mastering the Complex Sale The author, Jeff Thull, is an interesting person.  He looks like a seasoned college professor but he’s a great consultant and...